Case study · Vitamin Energy · Client project

Influencers the brand owns.

People scroll past ads but follow characters. Instead of renting reach from paid creators, I built Vitamin Energy eight influencers of its own: impossible characters, filmed like real creators, one for each kind of buyer.

Watch the reels ↘The VE rebrand
Client
Vitamin Energy
Role
Concept, characters, AI video, motion
Cast
34 designed, 8 chosen
Delivered
Reels, sheets, posts, launch plan
  1. MascotsFriendly, but too safe to stop a scroll
  2. Fake creatorsSharper, but real-looking people didn't fit
  3. Impossible creatorsUnreal and real at once. The direction held
  4. Fans, not villainsThey use the product on camera. Final eight
01
Intro reels

Eight characters say hello

About 30 seconds each, with titles animated in each character's own world.

02
Character sheets

Locked before any video

Each look is fixed on a sheet first, so the face, the clothes and the bottle stay the same in every shot.

Nyx character sheet: front, side, back and portrait
NyxFront · side · back · portrait, on 18% grey
ReferencesLocked character sheet, real bottle turnaround and an in-hand reference
Best-of editSeveral takes per script cut into one edit; weak shots regenerated as inserts
Motion titlesCoded for each character's world and timed to every word
Product checkBottle at true size in every shot, label never redrawn
03
Feed

They live between the ads

Posts show their lives with the product in its place. The in-between clips have no product at all.

Nyx · runway walkHer night-out walk, shot like a fashion creator's runway clip. No product, all attitude.
Mr. Shark · payday flexA trend format with no product in it. It builds the character, so his next 3 PM ritual lands harder.
Model 7 · tries footballThe robot that never gets tired takes on a pro match. Easy to share, and it sets up the next office joke.
The House · night rideA winning night on the roof of a black SUV. Pure Vegas swagger, made to be reposted.
Storylines

Room to grow

  • Family ties. Nyx is Hypnos's mother: a family dinner where nobody may doze off.
  • Rivalries. The House against Mr. Shark: who owns 3 AM and who owns 3 PM.
  • Crossovers. Model 7 logs Mr. Shark's yawns all day and finds zero.
  • Audience votes. Comments choose who Hypnos tries to wake up next.
  • The comments. Nana answers sleepy replies under the brand's posts with a roast.
  • Seasons. Cloud's summer trip, Hypnos in finals week, The Bed on Valentine's Day.
04
Launch plan

Who each one is for

Every character is cast to look like, talk like and live the day of one buyer group, and each one carries the flavour that fits that day.

CharacterBuilt forTheir momentFlavour
How to publish

Start inside, spin out

Two or three characters start as series on the brand's own account, using the audience it already has. When one takes off, it gets its own account and the brand comments, duets and reposts.

Brand-safe by design

Rules every story follows

  • Adult audiences only
  • Sleep is never mocked: night is for sleep
  • No alcohol, driving stunts or risky challenges
  • The bottle always at its true size
  • Text never covers the product
  • No claims beyond the label
30-day pilot

One reel a day

  1. Days 1–8All eight intros, one character a day
  2. Weeks 2–3The cast rotates, plus two between-the-ads posts a week
  3. Week 4Read watch time, shares, saves, comments and store clicks
  4. ThenMore days for the characters people chose; pause the rest

Your brand's cast, next.

A character cast for your brand: concepts and casting rounds, a locked sheet for each lead, intro reels with motion titles, first posts and a launch plan your team can run.

Discuss your charactersVideo & AI work
Vitamin Energy rebrandEleven flavour-coloured bottles, the box, the rack and the store Vitamin Energy on AmazonListing images, A+ content and the Brand Store