Meta ads creative · Facebook & Instagram
Ads
built to be tested.
Static ads, carousels and Stories for Facebook and Instagram, designed as sets: one per funnel stage, three hooks to test, every placement in its own size and inside the safe zones. You or your media buyer upload them to Ads Manager and see which one wins.
Full-funnel ad set · Tailor dog food
One launch, every stage.
Cold audiences need a reason to stop, warm ones need proof, and people who left a cart need a nudge. Six ads for a fresh dog-food brand, each written and designed for its stage, shown the way they appear in the feed.
Creative testing · Nara Skin
Three hooks, two visuals.
A test only teaches you something if one thing changes at a time. Same layout, same product, same offer: only the hook (rows) and the picture (columns) change, so the winner tells you what your customers respond to.
Stories & Reels ads · Tidal
Full screen, nothing covered.
On Stories and Reels the profile name sits on top and the caption and button sit on the bottom third. Turn on the safe zones to see that every headline and claim lives in the space Meta leaves free.
Profile & closeCaption, CTA & reply bar
Profile & closeCaption, CTA & reply bar
Profile & closeCaption, CTA & reply barKeep text out of the top 14% and the bottom 35% of a 1080×1920 frame. The product can run into those zones; words and prices can’t.
Carousel ad · Astara Tea
Swipe, and it keeps going.
A seamless carousel: five square cards cut from one long artwork, so the tea terraces run from card to card and pull the next swipe. Each card still works alone, with its own headline and link.
Three teas from the same hillside in Lankaran, picked by hand since 1994. Which one is yours? 🍃
- Card one asks the question; the last card answers it with a bundle offer.
- Designed on a 5400×1080 canvas, exported as five 1080×1080 cards.
- A headline and link per card, so each flavour lands on its own product page.
Static ad formats
Ten formats that sell.
The static layouts that keep winning in Meta accounts, each built for a different brand: comparison, before and after, product facts, reviews, notes-app UGC, offers, listicles, lead magnets, direct booking and gift bundles.
Client workVitamin Energy
Paid social for a real range.
Ads for Vitamin Energy’s flavour range: one flavour and one reason to buy per ad, in the brand’s colours, so the range reads as a family in the feed.
Placements & sizes
Every file it needs.
The sizes I deliver for each Meta ad set, so nothing gets cropped by Advantage+ placements.
| Placement | Ratio | Size (px) | Keep text out of |
|---|---|---|---|
| Facebook & Instagram feed | 4:5 | 1080 × 1350 | Nothing hidden; keep 60 px margins |
| Feed, square / right column | 1:1 | 1080 × 1080 | Small sizes: one headline only |
| Stories & Reels | 9:16 | 1080 × 1920 | Top 14%, bottom 35% |
| Carousel cards | 1:1 | 1080 × 1080 each | Headline + link per card |
| Link ads, Audience Network | 1.91:1 | 1200 × 628 | Key message in the centre |
Questions
Before you ask.
Do you run the campaigns too?
I design the creatives and write the ad copy. You or your media buyer run them in Ads Manager. I deliver every file sized and named for the ad set it belongs to, so uploading takes minutes.
How many ads should we test at once?
For most budgets, three hooks with two visuals each (six ads) per ad set is enough to see a winner. Then I build the next round around what won.
Can you make ads from our product photos?
Yes. Send what you have: product shots, phone photos, reviews and your brand guide. If the photos are thin, I can stage new product scenes around your real packaging.
Do you design Stories and Reels ads?
Yes, as 9:16 statics or short animated versions, with text kept inside Meta’s safe zones so nothing hides under the profile bar or the button.
How fast is a round of ads?
A first set of six to nine ads takes three to four days. New variants of a winning ad take a day.
Will the ads follow our brand guide?
Always. Fonts, colours, logo rules and tone come from your guide. If you don’t have one, I set simple ad rules first so every round looks like the same brand.
Need a set of Meta ads to test? Send your product and I’ll reply with three hooks.