Case study · Local business brand kit

One brand, on every van.

The full kit for Tidewell Plumbing, a 24/7 plumber in Tampa: logo, colours and type, the website, the van wrap, a yard sign, a door hanger, stationery and an estimate form, uniforms, a fridge magnet and the Google Business profile. Every piece carries the same phone number and the same promise.

01
Identity

A drop you can read from the road

A water drop with a calm wave inside, in a rounded square that works as an app icon, a cap badge and a van panel. Heavy type for a name that has to be read at 40 mph, and one red reserved for "call now".

Logo · light and dark
  • Full lockup on the van, sign and site header
  • Mark alone on caps, badges, favicon, magnets
  • Red only for the phone number and emergency lines
Colour
Tide blue#0A5BD3
Deep#06204A
Aqua#25C7E8
Call red#E8382F
Ice#EAF4FF
Tidewell water-drop mark
Type · Outfit
Name
900
TIDEWELL
Headline
700
The price first.
Body
400
Flat-rate pricing you approve before we start.
Label
+24%
PLUMBING
02
Website

The van, as a website

The site uses the same blue, the same red for calls and the same promise as the van: the price first. Tap a problem, see the flat price, call. Scroll inside the frames or open the live site.

tidewellplumbing.com · desktop
Tidewell Plumbing website, full desktop page

Desktop · emergency bar, flat-price picker, price list, reviews, ZIP check

Tidewell Plumbing website on a phone

Phone · sticky call bar

03
Street

Seen in every driveway

For a local trade the van is the biggest ad it owns. The yard sign and the door hanger turn each job into a message for the whole street. Click any image to enlarge it.

White Tidewell Plumbing van with the logo, phone number and a blue wave band, parked in a Tampa driveway
Van wrap · partial wrap on a white van, so it costs a third of a full wrap
Readable at 40 mphName, trade and phone only. No service lists, no slogan paragraphs.
Phone firstThe number is the second-biggest element, set in the call colour on the site.
Blue band belowThe wave hides road dirt and links the van to the logo.
Tidewell yard sign in a Florida front lawn: new water heater installed by Tidewell
Yard sign · left for a week after each install, so neighbours see who did it
Blue Tidewell door hanger on a front door: sorry we missed you, $50 off
Door hanger · when nobody's home, with a $50 coupon to bring the call back
04
Paper

On the counter and the fridge

Business cards, a letterhead and envelope, an estimate form the plumber fills in at the door, and a magnet that stays on the fridge until the next leak.

Tidewell business cards, letterhead, envelope, estimate form on a clipboard and a pen
Stationery · cards, letterhead, envelope, estimate form, pen
Tidewell fridge magnet with the phone number next to a child's drawing
Fridge magnet · left after every visit: the cheapest repeat-call tool there is
05
People & profile

The same company at the door and on the map

The uniform matches the van in the driveway, and the Google profile matches the website: same name, same phone, same photos. That consistency is what local search rewards.

Blue Tidewell polo, navy cap with the drop mark, white t-shirt and an ID badge
Uniforms · polo, cap, t-shirt and ID badge

Tidewell Plumbing

4.9★★★★★(2,870)
Plumber in Tampa, Florida · Open 24 hours
📞Call🧭Directions🌐Website📅Book
4215 W Kennedy Blvd, Tampa, FL 33609
(813) 555-0187
tidewellplumbing.com
Denise W. ★★★★★ "Water heater died on a Sunday night. Price on the tablet matched the website exactly."
Logo, mark and colour rules
Website, desktop + phone
Van wrap, print-ready
Yard sign 24 × 18 in
Door hanger with coupon
Business cards, letterhead
Estimate / invoice form
Uniforms and ID badge
Google Business profile

Your trade, on every van and screen.

Logo first, then the website and the print pieces you actually use: a van, signs, cards, uniforms. Every file comes print-ready, with editable sources.